Video tips

When creating your video, keep the following in mind:

Subject matter/topic:

• Include messages against impaired driving
• Promote steering clear of drugs and alcohol

Length: Between 30 seconds and three minutes in length. Please note that YouTube may add several seconds to the start and/or end of your video when you upload it – please take this into account when timing your video to ensure you don't exceed the three minute maximum length.

Style: Be funny... be serious... be creative... be you!

We're looking for videos that not only convey messages against impaired driving but also reflect your school and community spirit. What makes your school or town unique? Why is dry grad important to you and your friends?

Whether it's animation, live action, original songs or something completely different, be sure to tell your story in a clear and creative way.

Check out the official rules and regulations and the judging criteria below for more information.

Using music and images
You can use music and images (e.g. photos, graphics or drawings) in your video provided that you are the copyright owner or have permission from the copyright owner. For more on this, please visit the 'what is copyright?' and 'using copyrighted material in your video' reference pages on YouTube.

Using statistics If you choose to use statistics (e.g. number of cars impounded each year due to impaired driving) in your video, please provide the source of your statistics – such as the website or report in which you located your statistics - either in the video itself or in the 'comments' section of the Challenge entry form.

Logos Please do not show logos in your video. Take steps to obscure or avoid filming logos on shirts, hats, shoes, food or beverage products, buildings, etc...

Shooting your video When shooting your video, please ensure you note down the names and contact information of anyone who appears in your video. All video finalists will need to have signed affidavits/release forms from all video participants. We recommend making a list of names and contact information during shooting so it's easier to get in touch with everyone at a later date.

Format Use the optimal video format for YouTube, which you can find in YouTube Essentials.

Naming your video Create a unique name for your video entry. Do not use 'BCAA' or 'British Columbia Automobile Association' in the name of your video.

Judging Criteria

The videos submitted to the Challenge will be judged largely on their content (90%). Production elements such as lighting, continuity, flow etc..., only account for a small percentage of the score (10%), since the emphasis in this competition is on amateur videos. The identities of all participants will remain unknown throughout the judging process.

• 25%: How clearly does the video communicate the message of “Don’t drive while under the influence of alcohol or drugs”?
• 10%: Does the video present at least one example of the dangers of driving under the influence of alcohol or drugs?
• 30%: How well does the video encourage viewers to make the responsible choice to not drive under the influence of alcohol or drugs and inspire their friends and family to make the same responsible choice?
• 25%: Creativity and originality in delivering the message including the overall originality of the video, use of original ideas or illustrations, and style
• 10%: Video production (e.g. continuity, flow, timing, camera operating, editing, sound quality, adherence to time limit)