Report to Members
Message from the CEO
We celebrated a major achievement in fiscal year 2022: One million Members. It’s a tremendous honour to be the Membership of choice for over one million British Columbians. We take the trust our Members put in us to deliver great service, keep them safe, and give back to our communities very seriously. Achieving the one million Member milestone was a wonderful opportunity to pause, reflect, and share stories about our past, present and our plans for the future, while celebrating the role that all our Members have played in our journey.
Protecting Members & Customers
Through fiscal year 2022, we improved our year-over-year Membership growth and retention and we continued to invest in technology and systems to help our Members and customers do business with us in the ways that they prefer – online, on the phone, and in person.
Of course, we can’t talk about the year without including the weather. We faced extreme events especially during the first part of our fiscal year. The atmospheric river that caused catastrophic mudslides and flooding and December’s arctic cold snap led to 1,000 more claims than usual. Despite this, we continued to be there for our customers when they needed us most.
We also found new ways to protect our Members and customers – notably, we added Covid coverage to our Travel Insurance, which helped to give customers more confidence, leading to higher policy sales as British Columbians started to get out there again.
BCAA continued to lead on mobility, and we were on an exciting path with new services and pilot programs. Evolve E-bike Share signed on new corporate program participants, and we partnered with the Resort Municipality of Whistler on our first municipal e-bike share pilot.
Evo Car Share continued to expand, and it was exciting to see another pilot, Evo Return, offering Members in the growing city of Surrey a new way to get around. Based on the needs of Surrey residents, Evo Return allows Members to book a trip in advance and return the car to the same spot to end their trip. Overall, Evo had a strong financial year, allowing us to continue investing in the service and provide options to keep people mobile with or without a car.
Brand and Purpose
To live our purpose of moving British Columbians forward we committed to specific targets to measure BCAA’s impact on our employees, communities, climate and business health. With new plans, initiatives, partnerships and services rolling out in the coming months, we’re confident that we can make purposeful and positive change in all these impact areas. We’re looking forward to sharing the results in late 2023.
Focusing on why we’re here
While we continue to live with Covid, and with British Columbians’ new and changing needs and expectations, we are all working differently than before. So, my final highlight is to say thank you to our employees for continuing to step up to make a difference to our Members, customers, and communities. I also wish to offer a profound thank you to our Members who are the reason we exist. Thank you for working with us to move British Columbians forward.