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BCAA and CAA-affiliated Clubs Named Most Trusted in Canada

Burnaby, B.C., May 2, 2022 – The British Columbia Automobile Association (BCAA) and affiliated Canadian Automobile Association (CAA) clubs have been named the Most Trusted Brand in Canada for the third year in a row, and for the fifth consecutive year placed first in the Insurance category according to the latest Gustavson Brand Trust Index.

Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the seventh annual Gustavson Brand Trust Index asked more than 9,000 consumers to score 412 prominent national and global companies and brands, across 33 industry sectors, on a range of brand value measures. 

A long-time supporter of B.C. communities through road safety and child passenger safety programs, BCAA contributed in new ways during the COVID-19 pandemic. In 2021 BCAA contributed to B.C.’s wildfire and flood relief efforts, and used its Mobile Response Units for vaccination clinics in hard to reach communities. In 2020 BCAA team members delivered food to communities in need and distributed one million masks all across the province in partnership with United Way. Additionally, BCAA and provided safe transport to frontline workers through Evo Car Share.

“I want to thank our Members and customers for putting their trust in us for everything from roadside assistance, to insurance, car share, auto service, and much more,” says Brent Cuthbertson, BCAA’s Senior Vice President & Chief Marketing Officer, “Our team takes pride helping British Columbians move forward and we’re honoured to be named, along with other CAA clubs, as the Most Trusted Brand in Canada.”

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About the Gustavson Brand Index
The Gustavson Brand Trust Index (GBTI) is the only study done by an academic institution that investigates consumer trust, the factors that affect it and the brands that succeed at it. Established in 2015, the GBTI champions responsible management within organizations through its findings, highlighting the increased need for 21st century businesses to contribute positively to their communities. As a school, the Gustavson School of Business is uniquely positioned to both evaluate brand values and educate on their importance to consumer trust in today’s society. Comprising top researchers in their fields, the GBTI team measures overall consumer trust in brands and emphasizes the role of brand values in its study of almost 400 brands across Canada.