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Wear the wildflower that defends against wildfires

Fireweed is often the first plant to bloom after a wildfire — an enduring symbol of renewal, strength, and hope. It reflects the resilience of nature and the spirit we share as British Columbians.

Inspired by this powerful symbol, the BCAA Fireweed Pin represents a shared commitment to wildfire resilience. By wearing the pin, you show your support for communities across BC and the organizations working alongside them to strengthen their resilience in the face of wildfires.

Get your pin at BCAA locations across BC, online or at one of the participating partners below. Pins are available for a donation of $5, while quantities last. 

Close-up of BCAA Fireweed pin badge worn on green shirt

In Partnership with Purpose Led Brands

The BCAA Fireweed Pin is made possible through the support of like‑minded partners across British Columbia who are helping extend the reach of this campaign. Together, we’re making it easier for more people to take part and show their support.

Kal Tire

Proudly supporting the Fireweed Pin through all Kal Tire locations across BC.​ Pins are available for a donation of $5 while quantities last.​

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London Drugs

Find the Fireweed Pin at London Drugs stores across BC.​ Pins are available for a donation of $5 while quantities last.

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Rogers Logo
Rogers

Rogers is helping to spread awareness through a special promotion online & through select stores in BC where they are giving a BCAA Fireweed Pin as a gift with purchase while quantities last.​

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Together, let’s build a more resilient BC

100% of proceeds from the BCAA Fireweed Pin will go towards organizations that help strengthen wildfire resiliency in communities across BC.

First Nations Emergency Services Society (FNESS)
First Nations' Emergency Services Society (FNESS)

FNESS supports First Nations' communities before, during, and after wildfires. Through mitigation efforts, training, planning, community engagement, emergency response, and post‑event recovery support, they partner with First Nations' across BC to build safer, healthier and more resilient communities.

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Canadian Mental Health Association Logo
Canadian Mental Health Association, BC Division (CMHA BC)​

CMHA BC is working to increase access to mental health resources for all British Columbians affected by wildfires, supporting them through preparation, coping, recovery, and rebuilding.​

Learn More

Artist Spotlight

The BCAA Fireweed Pin artwork was created in collaboration with Coast Salish artist of the Quw’utsun Tribes, Charlene Johnny. The design honours the fireweed’s deep cultural significance to Indigenous peoples and reflects its role as a symbol of resilience and renewal. Through this collaboration, we celebrate the strength that comes from working together, reflecting our shared commitment to protecting the place we call home.

Learn more about Charlene Johnny

FAQ's

100% of proceeds collected during BCAA’s fiscal year will be donated to non-profit organizations working to support wildfire resilience. This includes:

The BCAA Fireweed Pin is available at all BCAA locations, KalTire, Rogers (as gift with purchase), and London Drugs while quantities last.

Alternatively, pins are also available through our online site.

BCAA Fireweed Pins are produced locally in BC and made of maple wood. The backing card is printed on recycled paper. Display bags are bio-based and made from cornstarch.

Fireweed (Epilobium angustifolium) is a vibrant and hardy plant native to Canada and commonly found in BC. With its distinctive magenta flowers clustered at the top of its stem, it is known for its ability to quickly grow and spread after a disturbance such as wildfires. While considered a weed, it is a source of food for various wildlife and has cultural significance for Indigenous communities, who harvest the flowers for numerous uses including food, textiles and medicine.

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