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BCAA Named a Most Trusted Brand

BCAA alongside Alberta Motor Association (AMA) and national Canadian Automobile Association is Canada’s most trusted insurance brand, and second most trusted brand overall in Canada according to the latest Gustavson Brand Trust Index.

The BCAA, AMA and CAA brand has been ranked one of the top two most trusted brands in Canada three years in a row. This is our second year as number one in the insurance category.

Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the fifth annual Gustavson Brand Trust Index asked more than 7,200 consumers to score 313 prominent Canadian companies and brands, across 26 industry sectors, on a range of brand value measures. This year's top 10 includes heavy hitters including MEC, Costco, Home Hardware, Shoppers, Canadian Tire and more.