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BCAA and CAA Clubs named most trusted brand in Canada

Burnaby, B.C., June 15, 2020 - BCAA and its affiliated CAA clubs have been named a 2020 Most Trusted Brand in Canada according to the latest Gustavson Brand Trust Index.

This is the fourth consecutive year that CAA is one of the top two most trusted brands in Canada. This year, CAA tied for first place with Mountain Equipment Co-op (MEC). And, CAA finished first, for the third year in a row, in the insurance category of this year’s Index.

Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the sixth annual Gustavson Brand Trust Index measured 7,800 Canadian consumer opinions about 342 prominent Canadian companies and brands, across 27 industry sectors, on a range of brand value measures.

“Our team takes pride in building relationships and making a difference in our communities,” says Brent Cuthbertson, BCAA’s Senior Vice President & Chief Marketing Officer. “BCAA has been a part of British Columbia for over 110 years and, on behalf of all our employees, I want thank our Members and customers for putting their trust in us for everything from roadside assistance to insurance, auto service, road safety and much more.”

As an essential service, BCAA has continued to deliver expert insurance service and advice by phone and email, roadside assistance and Evo car share. Recently, BCAA created new community impact programs including providing 250 free Evo vehicles for frontline healthcare workers and free Slow Down Kids Playing signs for communities across the province. To support families in need, BCAA road assist drivers provided free transportation for United Way Local Love Food Hubs.

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About the Gustavson Brand Index
The Gustavson Brand Trust Index investigates consumer trust, the factors that affect it, the brands that succeed at it, and the brands that struggle with it. The team at the Gustavson School of Business established the index in 2015 to raise awareness of the role trust plays in the minds of consumers when making purchasing decisions. The index highlights how shared values, relationship management and customer experience influence consumer trust. It also measures the relationships between brand performance, social equity, trust and advocacy for brands in Canada. For more details and to read the full report click here.