CAA-affiliated Clubs including BCAA Named Most Trusted Canada-wide
Burnaby, B.C., May 3, 2021 – The Canadian Automobile Association (CAA) federation of clubs, which includes BCAA, has just been named the Most Trusted Brand in Canada for the second year in a row, according to the 2021 Gustavson Brand Trust Index. BCAA/CAA is also named as the most trusted brand in the insurance category.
Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the seventh annual Gustavson Brand Trust Index asked more than 9,000 consumers to score 391 prominent companies and brands, across 33 industry sectors, on a range of brand value measures.
“Our team takes pride in building relationships and making a difference in our communities,” says Brent Cuthbertson, BCAA’s Senior Vice President & Chief Marketing Officer. “BCAA has been a part of British Columbia for 115 years and, on behalf of all our employees, I want to thank our Members and customers for putting their trust in us for everything from roadside assistance to insurance, auto service, road safety and much more.”
As part of ongoing support for BC communities, BCAA recently partnered with United Way to deliver one million masks to communities across the province and continued to provide free transportation for United Way Local Love Food Hubs to get food to people in need. Building off a program that provided free Evo Car Share vehicles for BC healthcare workers in 2020, BCAA also offered free Evo Car Share membership and driving minutes to help frontline BC healthcare workers get around safely for work and essential trips.
About the Gustavson Brand Index
The Gustavson Brand Trust Index (GBTI) is the only study done by an academic institution that investigates consumer trust, the factors that affect it and the brands that succeed at it. Established in 2015, the GBTI champions responsible management within organizations through its findings, highlighting the increased need for 21st century businesses to contribute positively to their communities. As a school, the Gustavson School of Business is uniquely positioned to both evaluate brand values and educate on their importance to consumer trust in today’s society. Comprising top researchers in their fields, the GBTI team measures overall consumer trust in brands and emphasizes the role of brand values in its study of almost 400 brands across Canada. For more details and to read the full report click here.