Campaign | BCAA

We've Got a Lot to Learn From Millennials

High Driving is Impaired Driving

BCAA’s campaign against driving under the influence of cannabis

Growing up surrounded by anti-impaired driving messages, millennials are the generation who first got behind the wheel already knowing the risks—they made impaired driving socially unacceptable.

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It’s time we give millennials the recognition they deserve—they’re the generation that takes impaired driving seriously. In fact, more millennials have been designated drivers than any generation. Let’s follow their lead.

Slouchy

Netflix

Munchies

Paranoid

Uber

Rocking Out

Show Your Support

BCAA wants to remind British Columbians that cannabis and driving don’t mix. Show your support for safer roads by placing our Don’t Drive High window decal on your car, or pass it along to a friend or family member.

Pick up a Don’t Drive High decal for your vehicle - available at all BCAA Service Locations and Auto Service Centres.

Millennials show strong signs of responsible driving attitudes and behaviours

82% consider driving on cannabis to be impaired driving

74% see high driving just as dangerous as drunk driving

91% make plans for a safe ride home before a night out

78% would ‘call out’ friends who are considering to drive impaired

^{(Data based on survey of 18-34 year olds in BC)}